Faunalytics
Faunalytics is a non-profit organization that conducts research and provides resources to help animal advocates and organizations. Founded in 2000 by Che Green, Faunalytics was previously known as the Humane Research Council. Over the years, the organization has conducted hundreds of studies and provided valuable insights to the animal protection community.
One of the primary goals of Faunalytics is to provide animal advocates with data and insights that they can use to create effective campaigns and strategies for evidence based advocacy. To achieve this, the organization conducts research in a variety of areas, including public opinion, animal protection, and animal behavior. The research is often conducted in partnership with other organizations, including universities, animal protection groups, and academic researchers.
Faunalytics also provides resources and tools to help animal advocates and organizations increase their impact. These resources include research summaries, guides, and webinars, as well as a library of over 5,000 articles, studies, and reports on animal protection issues.
One of Faunalytics' most notable accomplishments is the Animal Tracker survey, which is conducted annually to track changes in public opinion on animal issues. The survey provides valuable insights into how the general public perceives animal issues, which can help animal advocates and organizations tailor their outreach efforts to be more effective. The survey has shown that there is a growing concern for animal welfare among the general public.
Faunalytics has also conducted research on a variety of animal protection issues, including factory farming, animal testing, and animal cruelty. The organization's research has helped shed light on the suffering of animals in these industries, and has provided insights into effective strategies for reducing animal cruelty and promoting animal welfare.
Research
| Date | Title | Description |
|---|---|---|
| 2008–2019 | Animal Tracker Survey | Annual survey of U.S. adults' attitudes and behavior toward animals and animal advocates |
| 2014 | Study Of Current And Former Veg*ns | Key factors in current and former vegetarians' and vegans' decisions to adopt and give up their diets |
| 2018 | How Does Video Outreach Impact Pork Consumption? | Randomized controlled trial studying the impact of pig-focused advocacy videos on pork consumption |
| 2018 | Naturalness Concerns And Clean Meat Acceptance | Study of clean meat descriptors and how they impact naturalness concerns and product acceptance |
| 2018 | Attitudes Toward Farmed Animals In BRIC Countries | Attitudes and Behaviors toward farmed animals and veg*nism in Brazil, Russia, India, China, and the U.S. |
| 2018 | Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research | Comparing the use of euphemisms vs. explicit language in animal advocacy |
| 2019 | Plant-Based Labeling Study | A study of consumer preferences for different terms used to describe plant-based meat products |
| 2019 | Who Supports Animal Causes? | A series of research on people who donate to animal causes and why |
| 2019 | Who Are The Vegetarians? | Characteristics of self-described vegetarians |
| 2019 | Impact of Corporate Commitments on Consumer Attitudes | A qualitative analysis of public reactions to corporate animal welfare announcements |
| 2019 | Donating To One Vs. Millions | A comparison of appeal types, overall levels of donation, and the characteristics of donors who support farmed animals and companion animals |
| 2020 | The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study | Patterns of veg and meat orders from a campus café over five years |
| 2020 | "Reduce" Or "Go Veg?" Effects On Meal Choice | A study of the most effective messaging to use when advocating for meat reduction |
| 2020 | COVID-19 And Animals | A poll measuring the U.S. public's understanding of COVID-19 and its connection to animals |
| 2020 | The State of Animal Advocacy In The U.S. & Canada | A study of the experiences of animal advocates in the U.S. and Canada, and the factors that affect retention and turnover |
| 2020 | Animal Product Impact Scales | An analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population |
| 2020 | Farm Sanctuary Tours & Dietary Change | A study of the impact of farm sanctuary tours on dietary intentions and behavior |
| 2020 | U.S. Beliefs About Chickens And Fish | A study of U.S. attitudes and beliefs about chickens and fish and how beliefs impact support of advocacy efforts |
| 2021 | Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More | A study looking at what Twitter trends can show us about vegan diets, attitudes about animal protection, and more |
| 2021 | COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture | A study replicating Faunalytics' U.S. COVID-19 poll conducted in March 2020, and finding most Chinese respondents show strong support for legislation that would protect both animals and human health |
| 2021 | Going Vegan or Vegetarian: Many Paths to One Goal | A study looking at how we can improve our understanding and support of new vegans and vegetarians |
| 2021 | Growing A Community: How To Support Farmed Animal Protection In China | Members of the farmed animal protection community in China provide an overview of the landscape, bottlenecks, and potential growth areas |
| 2021 | Going Vegan Or Vegetarian: Motivations and Influences | The second report from Faunalytics' longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless |
| 2022 | Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India | A deep dive into attitudes towards chickens and fishes at an international level |
| 2022 | Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics | Looks at the relative effectiveness of different advocacy tactics, and how successful each is across both the short- and long-term |
| 2022 | Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success | The third and final report from Faunalytics’ longitudinal study of new vegans and vegetarians (veg*ns) focuses on the barriers and supports for those starting a new veg*n diet |
| 2022 | Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging | A study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons. |
| 2022 | Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging | A study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons. |
| 2022 | Local Action For Animals As A Stepping Stone To State Protections | Looks at whether local laws have laid the groundwork for laws at the state level of government, and whether this is a viable avenue for creating meaningful change for animals |